Online Marketing

Social media marketing is the use of social media to market a product or service. Companies address several stakeholders through social media marketing including (potential) customers, (potential) employees and the general public. On a strategic level, social media marketing includes the management of the implementation, governance, scope and the establishment of a firm's desired social media culture.

Social media marketing allows companies to engage with their customers in ways that allow customers to easily share their views, lay complaints and enquire about products through the existing social media platforms.